What Is This Material? This is supporting content for my talk at Dreamforce 2025. My talk references many of the resources listed here. This page also includes other content I hope people find useful. Writing References We all need good writing skills It’s good to have an understanding of what other people expect from us, what the rules of the road are, and how we can break those rules at times. ...
Aaron Crosman is a Salesforce MVP, data architect, and online communications expert. He has experience working with organizations of all shapes and sizes, including nonprofits ranging from an handful of volunteers to organizations known around the world, universities in the Ivy League to community colleges, small local companies to well known brands. He spent 10 professionally formative years with the American Friends Service Committee. Starting as the kid in IT who did whatever no one else wanted, he was their Web Director responsible for all digital marketing by the time he left. Since then he has been a full-stack Drupal developer, a Salesforce consultants, developer, and technical architect. He currently leads a small but mighty Salesforce team for Ava Community Energy. Along the way he became a Salesforce MVP. ...